Fast Company magazine recently identified five cutting-edge retailers that have figured out how to compete in the age of Amazon and bring shoppers back to the physical store in an article entitled “The future of retail in the age of Amazon.” Three of the five retailers profiled – Mall of America, Target and Martin Patrick 3 […]
Archive | 2018
Pointy Partners with Google to Help Local Retailers Compete Against Amazon
Amazon’s onslaught against brick-and-mortar retail is relentless. Today it controls about 5% of all American retail, according to Bloomberg, and is on track to take 49% of all online spending this year predicts EMarketer. Amazon is the competitor that keeps local independent retailers up at night. Some 73% of independent retailers surveyed by the Advocates for Independent […]
The Big $125 Billion Business of Business Gifting
It’s that time of year when every man and woman starts to think about gifts to give, and in the case of children, gifts to receive. It’s the same for people in business. They know the value of business gifting, as fellow Forbes.com contributor Ian Altman makes clear, “It’s always a good idea to show clients your […]
Who’s Buying Jeeps and Why? A Psychographic Case Study
Sports utility vehicles are on a roll, both in the high-end luxury car segment as well as in the mass-market. Further, the prices of mass-market SUV brands are rising while those of luxury SUV are dropping, narrowing the price gap between high-end and mass-market SUVs, according to a new report from Edmunds, the car buying […]
Retail’s Future in 9 Demographic Trends
In this age of Big Data, when every retailer’s cup runneth over with consumer information, it has become easy to say, “Demographics don’t matter.” Take this article in HuffPost’s Advertising Week by Alexander Jutkowitz, who writes: “Ending our reliance on demographics will not only make us more effective marketers, but will also help eliminate damaging stereotypes that crop up so […]