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Today Market Research Is No Luxury But the real value comes from putting the research into action Your business faces a tsunami of changes in the consumer market that no amount of experience or education has prepared you for. The customers are changing faster than ever. They are: Adopting new patterns of shopping (start with […]
Deloitte, the international management consulting firm, just issued a research report about the changing tastes and behavior of affluent luxury consumers. Among the key take aways from the report is one about the power of targeting the gift market. The report states: “ They must have read Unity Marketing’s new Gifting Report, which details the enormous […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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