Tag Archives: market research

GAFO Sales 2007-May 2015

How to Entice Holiday Shoppers This Year? Set your sights on the affluent ‘heavy-lifters’

What’s your retail marketing strategies for holiday 2015? Now that the National Retail Federation (NRF) has downgraded its retail forecast for 2015, from 4.1% increase to only 3.5% over 2014, what is your strategy to jump start retail sales this holiday season? For my money I think holiday 2015 is going to be much tougher […]

Comments Off on How to Entice Holiday Shoppers This Year? Set your sights on the affluent ‘heavy-lifters’ Continue Reading →
market research trends

It’s No Luxury: Market Research Is a Necessity Today

Today Market Research Is No Luxury But the real value comes from putting the research into action   Your business faces a tsunami of changes in the consumer market that no amount of experience or education has prepared you for.  The customers are changing faster than ever.  They are: Adopting new patterns of shopping  (start with […]

go-go gifts

Tiffany Knows the Power of Gifting to Build a Brand

Deloitte, the international management consulting firm, just issued a research report about the changing tastes and behavior of affluent luxury consumers. Among the key take aways from the report is one about the power of targeting the gift market. The report states: “ They must have read Unity Marketing’s new Gifting Report, which details the enormous […]