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New reports get under-the-skin of today’s affluent beauty customer Marketing and selling prestige beauty products used to be a straight-forward business. You recruited a super-model or celebrity to be the ‘face’ of the brand, put a magic formula in a pretty bottle, and sold it through department stores, with a little sampling and gift with […]
As the Baby Boom becomes the face of affluence, beauty marketers must prepare to court the mature market in new ways With the leading edge of the Baby Boom turning 69 this year, we’ve all grown accustomed to seeing mature faces in advertising. Everything from cars to cookware is advertised with the Baby Boomers in […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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