Tag Archives: IT Cosmetics

Beauty Package

Changing Complexion of Luxury Beauty Retail

Selling prestige beauty used to be a straight-forward business.  The formula was to recruit a celebrity to be the ‘face’ of the brand, put a magic formula in a pretty bottle, and sell it through department stores, with a little sampling and gift-with-purchase thrown in.  But that formula doesn’t work anymore. Today’s affluent consumers, the […]