Tag Archives: DSW

4Q GAFO Retail Sales

REI Nailed It with #OptOutside!

REI knows ‘Black Friday’ isn’t ‘Black Friday’ anymore, so closing its stores won’t hurt, but only help the brand REI, a unique co-op retailer whose members pay a fee to belong, got unimaginable publicity with its announcement that its stores will remain closed on ‘Black Friday.’ #OptOutside, which encourages its members to spend the day […]