This week an article in The Atlantic by Senior Editor Derek Thompson addressed the question: Why Do Millennials Hate Groceries? The article caught my attention because it picks up on a trend that I wrote about in my latest book, Shops that POP!, released earlier this year. According to Thompson, “Today’s shoppers are going out to restaurants more often. But […]
Tag Archives: Beekman 1802 Mercantile
How Beekman 1802 Mercantile Is Making a Home for HENRYs
Home furnishings brands: Meet the HENRYs! The gatekeepers to future prosperity. HENRYs (High Earners Not Rich Yet) are an often overlooked and not a well understood segment of consumers. HENRYs have high incomes, ($100,000-$249,999) putting them in the top 20% of all U.S. households, but not nearly as affluent as the Ultra-affluents (top 2-3% with […]