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A recent Luxury Daily article entitled “Is fashion’s love affair with see-now, buy-now over?,” questioned whether this emerging trend in the luxury market may well have hit a wall. Tom Ford has announced that after one year of testing the concept, it was abandoning the effort. Thakoon has done the same. ‘See-now, buy-now’ is intended […]
A friend shared an interesting article with me this week with a provocative title, “Marketing is an outdated practice, period.” It was said at Adobe’s Think Tank: The Future of Experience Business. The statement arose around a question about marketing’s role in the experiential economy now that simply selling a product isn’t enough anymore. […]
Retailers are struggling with how to compete in this Age of Amazon. To do that, they typically use the 4Ps model of marketing they originally learned. But the Age of Amazon has disrupted the traditional 4Ps approach to marketing based on Product-Price-Placement-Promotion. The way to revolutionize retail and win in the Age of Amazon is […]
The luxury industry is hitting a wall. Recent studies from the global leaders in predicting the prospects for luxury market growth testify to it. Deloitte, which studies only the top 100 largest luxury brands, the industry’s best and brightest, sees these companies’ growth slowing over the next five years, as compared with the last five. […]
The Barbell Effect is a phrase common to investing, where investors split their investment portfolio between startup companies on one end and mature companies on the other. The idea is to balance the weight, and risk, on both ends so the portfolio looks like a barbell. Jim Blasingame, the Small Business Advocate and author of […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam