Gucci streetwear

Luxury Streetwear: Will It Be the End of Luxury As We Know It?

Luxury brands are hitting the street, literally. Street-inspired fashion is popping up all across the luxury spectrum. It has created such pairings as Gucci and Dapper Dan, Louis Vuitton and Supreme, Ralph Lauren and Palace, Fendi and Fila and Chanel and Pharrell Williams. Most of these are limited-edition collaborations, but LVMH brought on Virgil Abloh, […]

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Digital marketing strategies

4 Powerful Digital Marketing Strategies for Retailers

This post is contributed by my Retail Rescue partner, Christopher P. Ramey Most retailers, from locally-owned specialty retailers to the national chains, understand the power and importance of having an omni-channel marketing strategy. Some two-thirds of shoppers research products online before setting foot inside a retail store, according to Retail Dive Consumer Survey. In their […]

Closed store sign

Help for Retailers and Brands that Sell Through Them

Retail is at a tipping point. Don’t be deceived by “fake news” that retail is thriving. Rather, it is undergoing massive restructuring and many retailers and brands are being swept under by the changes. While it’s true that retail sales grew 2.9% during the first half of 2019 — 3.5% including motor vehicles and gas […]

New luxury and meaning

Luxury Brands Face a Crisis of Meaning: Here’s How to Fix It

Luxury brands are caught between a rock and a hard place. They keep trying to up their prices by elevating their luxury value proposition, but the foundation on which they are trying to build that perception is shifting out from under them as consumer’s idea of luxury and theirs no longer align. Quite simply, luxury […]

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Public relations power

Help for Brands Looking to Spread the Word

In survey after survey that Unity Marketing conducts with brands and retailers, word-of-mouth marketing inevitably rises to the top as both their most used and most effective marketing medium.  Word-of-mouth has credibility unmatched by any other. Unlike paid advertising and marketing messages pushed out by brands and retailers, word-of-mouth communicates authentic news that the one […]