The United States may be in a post-recession period, but many of the consumer values established during the time have become a way of life for affluent consumers, creating headwinds for luxury brands hoping that the market will return to its pre-recession norm. A new style of luxury has taken hold reflected in consumers’ preference […]
Has the Market for High-End Homes Settled into a ‘New Normal?” Unity Marketing’s Pam Danziger asks
A rising tide lifts all boats, and up till the Great Recession, the high-end real-estate market was enjoying high waters, but the tide has turned. Unity Marketing just released a new report for real-estate professionals catering to the ‘carriage trade’ to capture what will be an increasingly competitive and challenging market. May 28, 2015 — […]
Meet the HENRYs: New Target for Mass-Market Brands and Gatekeepers to the Luxury Market of the Future
New Unity Marketing trend report helps brands position for the mindset of the ‘High-Earners-Not-Rich-Yet’ mass-affluent customers which hold the key to success for all marketers in the current consumer economy. With the middle-class consumers losing discretionary spending power, the HENRYs are the ‘new mass market’ for marketers and brands up and down the pricing scale. […]
Millennials & Their Luxury Aspirations: New Unity Marketing Study Examines the Emerging Generation of Affluent Consumers
Unity Marketing has published a new study, Millennials on the Road to Affluence: Mapping a Path to the Next Luxury Generation. It reveals the consumer dynamics of Millennials on a career path toward high earnings, marking this as the emerging generation and new target market for luxury goods and services between now and 2030. February […]
What’s Hot, What’s Not for Christmas Decorating in 2015
New report from Unity Marketing makes sure marketers are on the right side of the holiday decorating trends. In a study of the trends in the Christmas decorations market, this report digs deeply into the decorating traditions, spending habits and preferences of those who decorate their homes, inside and out, for Christmas, including customers who […]
