Luxury Report USA

Luxury Report USA Tracks Seven-Years of Trends in the World’s Largest Market for Luxury Goods & Services

The U.S. luxury market is the world’s largest, by far Totaling an estimated €64.9 billion in 2014, the U.S. is larger than the next four largest markets combined, according to Bain/Altagamma. The U.S. represents luxury brand’s greatest marketing opportunity because the number of Americans who can afford to pay luxury prices dwarfs that of any […]

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4Q GAFO Retail Sales

REI Nailed It with #OptOutside!

REI knows ‘Black Friday’ isn’t ‘Black Friday’ anymore, so closing its stores won’t hurt, but only help the brand REI, a unique co-op retailer whose members pay a fee to belong, got unimaginable publicity with its announcement that its stores will remain closed on ‘Black Friday.’ #OptOutside, which encourages its members to spend the day […]

HENRYs shutterstock_63205534

How Lovesac Is Marketing Home Furnishings in New Luxury Style

A new generation of affluent customers demands a new way of marketing luxury goods and services.  Millennials on the road to affluence don’t want their father’s or their grandfather’s luxury; they want their own! The coming generation of affluent luxury customers brings a whole new set of expectations and ideas about what luxury is and […]

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tabletop picture

Tabletop: Setting the Table for Dining in New Luxury Style

  New Unity Marketing snapshot reports are a research-based study of today’s affluent tabletop customer Our culture is food crazy, so why aren’t the brands and retailers that provide dinnerware, flatware and glassware prospering in today’s food-obsesses market? Food is all over the media, from two whole cable networks – the Cooking Channel and Food […]

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What Do HENRYs Want? cover flat

Who Are the HENRYs? What Do They Want? Why Do They Matter?

HENRYs (high-earners-not-rich-yet) describes a demographic segment of customers with incomes from $100k-$249.9k.  They don’t think of themselves as affluent or luxury class. Quite the opposite:  they view themselves as middle-class.  But unlike the traditional middle-income customers who lost over $4,000 of income in the recession, HENRYs still have spending power. HENRYs are the new mass-market […]

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