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Marketing art requires understanding the young, urban dwellers Marketers need to aim for the young, urban dwellers who may not have the money yet to buy masterpieces, but have the passion to build an art collection. Attendees at the recent Art Basel show in Miami Beach were witness to a display of affluence. According to […]
For Home Furnishings Marketers… New Research Reveals How to Grow Your Business by Targeting the Top 20% The U.S. home furnishings market underwent a major overhaul during the recession. Today’s home furnishings customers are constructing a new home furnishings market that suits their preferred method of shopping and new styles of decorating. Unity Marketing’s latest […]
Unity Marketing publishes a new report that describes the key trends shaping the market for luxury in 2015 and beyond In 2015 the U.S. affluent consumer market will be more important than ever to luxury brands worldwide. But the affluent consumers who are the primary targets for luxury brands are changing. The affluents are experiencing […]
The internet and its disruptive influence on traditional marketing means that well-researched consumer insights are no longer a luxury Disruption – It’s a hot word in business circles. We all know the effects of market disruption brought on by marketers like Amazon. And we all know that the internet is what causes market disruption to […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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