The success of any research lies here: Asking the right people, the right questions, in the right way to get the right answers. Quantitative research is a tool that helps measure the facts and figures that describe a particular target market. It includes structured surveys, intercept and telephone surveys.
The sample selection for quantitative studies is critical to the success of such projects, and Unity Marketing has access to responsive panels of affluent and high-net-worth respondents.
Unity Marketing can construct surveys and other quantitative research studies that will:
To quantify data and generalize results from a sample to the population of interest
To measure the incidence of various views and opinions in a chosen sample
Sometimes quantitative research is used with qualitative research to explore some findings further or to validate hypotheses. In metaphorical terms, quantitative research is like the black and white lines around a picture; qualitative is the color that gives the picture depth and perspective.