Qualitative research studies

The success of any research lies here: Asking the right people, the right questions, in the right way to get the right answers. Qualitative research is an important tool that gives marketers insights and understanding of the mindset and psychology of the target market and segments in the target market. Unity Marketing excels in qualitative research studies, which include in-depth interviews (IDIs) and focus groups/discussion groups.

Unity Marketing works with clients to identify the specific needs of the study and will develop a research plan that will deliver the best possible insight to the client. With Unity Marketing’s range of experience among the affluent consumers, we can not only put the best possible research plan together for the client’s needs, but we can bring a depth of understanding into what the respondent is actually communicating beyond the words and phrases they use during the study.

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