Dig deeply into the next generation of luxury consumers, the HENRYs — high-earners-not-rich-yet. This package equips you with the data and understanding you need to market effectively for the HENRYs needs and unique consumer psychology. You’ll gain insights about the HENRY demographics, purchase and shopping behavior and their motivations and consumer psychology and profiles of emerging new-luxury brands that are connecting with the HENRY customers.
HENRYs are the heavy-lifters in today’s consumer economy. Representing slightly less than 20% of all U.S. households, they account for 40% of ALL consumer expenditures. Their spending power is huge — $4.8 trillion! Learn how to market to HENRYs with:
- What Do HENRYs Want? — This mini-book is a great introduction to HENRYs and why they are important for every marketer.
- Meet the HENRYs — A detailed report describing the HENRY demographics, purchase and shopping behavior and consumer psychology that reveals the facts and figures needed to plan a strategy to connect with the HENRYs and capture their spending potential.
- Brand Stories that Sell to HENRYs — A report that examines the new luxury brands that have successfully made HENRYs their target by telling new stories of luxury that resonate with these customers, like Shinola, Warby Parker, Apple, FitBit, Everlane, Suitsupply, Canada Goose, Toms and many others that deliver a luxury experience to a new generation of affluents.
Order today and get started marketing to HENRYs on the road to affluence.