What Do HENRYs Want? Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet (Kindle/pdf Version)



What Do HENRYs Want?

Your guide to reaching the most important affluent demographic — High-Earners-Not-Rich-Yet

New mini-book by speaker, author and luxury marketing expert Pam Danziger

Gain new insights and understanding about the HENRYs, the high-earners-not-rich-yet mass-affluent customers, who are the new mass-market consumers with discretion & future target market for luxury brands.

This mini-book is a quick and concise overview of the HENRYs, why this new demographic is important to brands and how to connect with this high-spending customer, poorly understood by marketers serving both the mass market and the luxury markets.   It includes a look at brands, including two in-depth case studies, that are capturing the brand loyalty, and spending power, of the HENRY customer.

Now in its second edition, this mini-book includes:

  • Who Are the HENRYs?
  • Meet the HENRYs: The New Middle-Market Customer and Gatekeepers to the Emerging Luxury Market
  • Branding in New Luxury Style for HENRYs
    • Case Study: How Suitsupply Has HENRYs’ Needs Covered Today & Tomorrow
  • Marketing to HENRYs: How Marketers Do It Right
    • Case Study: How ALEX AND ANI Combines Mass & Class Marketing to Capture HENRYs
  • Take the Next Steps to Connect with HENRYs