Do your own analysis of the research survey with this cross tab report of gift buyers
Detailed survey results among a general population sample (abg. HHI $97.9k) among n=1,649 recent gift buyers conducted in April 2015. All survey questions included, with cross tabulations by gender, age and income, plus bought any Christmas, Birthday gifts and purchased any gifts online. Plus columns in the cross tab detail buyers of specific types of gifts, including giftables, gift cards, home furnishings gifts, clothing and fashion accessories, electronics and books, toys and/or games.