White Papers

Affluent Austerity: Does Your Business Feel It? What Should You Do About It?

Affluent shoppers with plenty of discretionary income to spend may be the key to driving sales and delivering profits to your retail door.  This white paper examines the current austere retail economy and how attracting the the affluent shopper is the key to growth.

Putting the Luxe Back in Luxury -- Introduction to Pam Danziger's latest book

Before this recession, people were spending their perceived wealth. The values of their homes were up, their investments and 401(k)s were up. Now that wealth is gone and they’re back to spending their real income,” says Pam Danziger, Unity Marketing.

The Great Recession of 2008 drained the ‘luxe’ right out of luxury. Affluents learned to say no to the allure of luxury brands. As a luxury marketer, you need to attract your recession-ravaged customers back to the fold. Download a preview of Pam Danziger’s book, Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury. It will give luxury marketers vital insights and strategies to assure success in the new luxury market through 2020.   It will help bring resistant luxury consumers back to your brand.

How to Transform a High-End Furniture Store into a 21st Century Destination Where Customers Can Create a Stylish Home: A New Design for Davids

This is a case study of how Davids Furniture & Interiors transformed its brand and marketing to attract a new generation of affluent customers. A marketing audit conducted for the company revealed that the company’s brand image and marketing messaging was caught in a time warp. The external image the company projected was not consistent with the sophisticated, high-style and design image the company reflected through its three retail stores.

Learn how Davids created a total rebrand, including a new logo, tag line, color palette, collateral material to appeal to the type of sophisticated clients to which their products and services are targeted.

This white paper will help any company dealing with a changing customer base where the traditional marketing solutions are no longer working like they used to.

Gift Retailing in 21st Century Style

Marketing starts with understanding the customer. Understanding the customer in the gifting market starts with this report. Click the link to access the white paper describing the challenges and opportunities for marketing gifts in 21st Century style.

Marketing Consulting for Businesses that Want to Get BIG! A prospectus to develop a strategic marketing plan

If you don’t know where you’re going, any road will take you there,”  attributed to Lewis Carroll

There is no time like the present to get started creating a strategic marketing plan for your business. It will serve as a road map to find customers and to grow your business in the future. This white paper will describe the steps to create a strategic marketing plan with Pam Danziger using Unity Marketing’s research-based approach.  This program is tailored to the needs — and budgets — of small-to-mid-sized businesses.

Declarations of Independents Executive Summary

This state of the specialty retail industry white paper provides powerful insights and information to help brands that sell through specialty independent retailers — or want to — to understand the environment in which they operate.  It provides powerful research-based insights that your company can use to sell more products through these stores