From fine wines and caviar to Michelin-starred restaurants and high-profile chefs, the luxury food and beverage sector has become increasingly tied to experiential trends.
Although much of luxury is based on nonessential goods, food and beverage satisfy a fundamental need, which confuses the definition of what is considered high-end in the dining and drinks space. Nevertheless, as affluent consumers put aside material goods in favor of unique, one-off experiences, interest in food and beverage has boomed, opening the doors for pop-up tastings, creative partnerships and digital strategies to build awareness.
Luxury Daily analyst Jen King has identified 5 essential trends that are shaping the future of the food, beverage and experiential luxury market.
Get the insights along with a look at brands that are ahead of the curve in this concise Luxury Memo, from Luxury Daily, the world’s leading luxury business publication covering strategy, tactics, execution and results for luxury marketing, retail, media, digital and geopolitics across all mediums and channels.
Plus with your order, you will also receive a complementary subscription to 12 weeks of Luxury Daily, the essential news source for everything luxury.