Cart “How to Market Luxury to Mass-Affluent to HENRYs: Case Studies of Brands Marketing Luxury in a New Style” has been added to your cart. Continue shopping Remove item Thumbnail image Product Price Quantity Subtotal × HENRYs -- high-earners-not-rich-yet -- Package $995 HENRYs -- high-earners-not-rich-yet -- Package quantity $995 × How to Market Luxury to Mass-Affluent to HENRYs: Case Studies of Brands Marketing Luxury in a New Style $49 How to Market Luxury to Mass-Affluent to HENRYs: Case Studies of Brands Marketing Luxury in a New Style quantity $49 Update cart Cart totals Subtotal $1,044 Total $1,044 Proceed to checkout