Featured Articles


Affluents Are Enjoying the Little Things in Life, as the Luxury Drought Takes Hold  This means a slow down in the rate of purchases and a reduction in consumer spending at the high-end brought on by a shift in consumer demographics. Read more 

Affluents Will Travel in New Luxury Style This Year
Learn about the prospects and opportunities for serving the luxury traveler in 2015 Read more 



How L'Oreal Paris Targets the Age of Affluence -- When Being 70 is the new sexy!
As the Baby Boom becomes the face of affluence, marketers must prepare to court the mature market in new ways 
Read more  

Five Trends Shaping the Affluent Consumer Market in 2015

Unity Marketing publishes a new report that describes the key trends for luxury brands in 2015 and beyond  Read more  

Millennials and their Luxury Aspirations
The consumer market is poised to experience the biggest generational shift in wealth and affluence since the Baby Boomers emerged as the core target market
  Read more  


Meet the HENRYs -- High Earners Not Rich Yet:
Gatekeepers to the New Luxury Market and the New Target for Mass-Market Brands  Read more  

J. Crew Lost Focus on Its Affluent Customer and Learned a Painful Lesson
CEO Mickey Drexler learns “Customer is always right” after “lousy year”  Read more 

Why Maker's 46 Is Hitting the Mark with Affluent Bourbon Lovers

Is lifestyle branding best with premium liquor brands?  Read more 

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