Unity Marketing : Consumer Insights for Competitive Advantage

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	Two demographic segments -- Ultra-affluents and young affluents -- will lead the luxury market out of the recession, while more mature Baby Boomers will continue to be thrifty Affluents Feel More Positive about their Financial Situation, Giving Key Segments in the Luxury Market Permission to Spend (January 28, 2010)		Changing Demographics and Psychographics of the Greeting Card Market Reveal New Opportunities -- and Challenges -- for Card Marketers and Retailers New study of the greeting card and stationery market finds young adults spend the most in the category, but they are looking for alternatives to traditional paper cards -- Social media could be the future way this generation sends greetings (February 4, 2010)

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Pam Danziger's new book, Putting the Luxe Back in Luxury, coming soon

I am currently working on my new book, Putting the Luxe Back in Luxury, that will be published later this year by Paramount Market Publishing. The book will examine what the next decade holds for luxury marketers. It will look at how the affluent shopper will adapt in the post-recession environment. It will profile luxury marketers and service providers that are poised to take advantage of the new opportunities and the challenges they will find in the new decade.

To learn more: The Introductory chapter of Putting the Luxe Back in Luxury is now mounted on my website. You can download a copy here: http://bit.ly/Luxe_Intro_Registration

You can also reserve a signed copy of the book at PMP's website here: http://bit.ly/Luxe_Back_in_Luxury

Marketing success starts with understanding consumers >>

>> Unity Marketing delivers consumer insights you need to succeed

Founded by Pam Danziger, an internationally recognized expert on consumer behavior, motivation and psychology, Unity Marketing provides a full range of consumer insights services to meet any budget:

Consumer Insight Research Studies (see topics listed on left)
Quarterly Luxury Consumer Tracking Studies, including what luxuries they bought, how much they spent, what brands they favored and magazines they bought
Executive Presentations, Keynote Speeches and Meeting Moderation
Customized Market Research Studies including Qualitative and Quantitative Insights
Books and Luxury Business newsletter

Get Preview of My New Book:
Shopping: Why We Love It and How Retailers Can Create the Ultimate Shopping Experience

Pam Danziger's latest book on shopping is available in bookstores nationwide, as well as through leading online bookstores. If you'd like a preview, click this link to receive a FREE copy of the introductory chapter.

Here's a sample: "Making a retail concept work today is far less about the tangibles or objective aspects of the business-product, location, price-and all about the intangibles that color and flavor the shopper's experience in the store. Increasingly success at retail is less about what the retailer has to sell and more about how they sell it. This is the new experiential paradigm shift in shopping."

You can also order a copy of Shopping from Amazon.com using the link below. For media, review copies are available on request.

To order copies of Pam Danziger's books, Shopping, Why People Buy Things They Don't Need, or Let Them Eat Cake, click on links below:

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