Unity Marketing : Consumer Insights for Competitive Advantage

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	Where Does the Luxury Consumer Market Stand Mid-Year 2010? What Does the Second Half of 2010 Hold for Luxury Marketers? Join Pam Danziger on Thursday August 26 at noon e.s.t. to review the results of the latest luxury tracking survey and what it predicts for the third and fourth quarter in the luxury market (August 5, 2010)		"Home Is Where the Style Is" Gives Home Luxury Marketers Intelligence on Design Trends and Consumer Personalities New Unity Marketing trend report introduces the profiles of the affluent consumer most likely to shop for luxuries in their home and how to sell to them (August 10, 2010)

Follow Pam on Twitter: www.twitter.com/PamDanziger

Pam Danziger's new book, Putting the Luxe Back in Luxury, coming soon

The Great Recession of 2008 changed the luxury market forever. That is when the luxe went out of luxury. Affluents learned to say no to the allure of luxury brands. They quit their indulgent lifestyle and learned new ways of shopping that gave them more for less.

Putting the Luxe Back in Luxury will give luxury marketers vital insights and strategies that will put the luxe back into their marketing in order to attract today's newly resistant luxury consumer back to their brands.

Putting the Luxe Back in Luxury examines today's recession-ravaged luxury consumer market. It gives marketers strategies and ideas to assure success in the new luxury market through 2020.

Putting the Luxe Back in Luxury, that will be published later this year by Paramount Market Publishing. The book will examine what the next decade holds for luxury marketers. It will look at how the affluent shopper will adapt in the post-recession environment. It will profile luxury marketers and service providers that are poised to take advantage of the new opportunities and the challenges they will find in the new decade.

To learn more: The Introductory chapter of Putting the Luxe Back in Luxury is now mounted on my website. You can download a copy here: http://bit.ly/Luxe_Intro_Registration

You can also reserve a signed copy of the book at PMP's website here: http://bit.ly/Luxe_Back_in_Luxury

Do You Have an Interesting Story to Tell for Pam's New Book?

I am looking for success stories about how marketers have put the "luxe" back into their brands and marketing programs. If you have an interesting story to share with the readers of my new book, complete this form and then let's talk.

Marketing success starts with understanding consumers >>

>> Unity Marketing delivers consumer insights you need to succeed

Founded by Pam Danziger, an internationally recognized expert on consumer behavior, motivation and psychology, Unity Marketing provides a full range of consumer insights services to meet any budget:

Consumer Insight Research Studies (see topics listed on left)
Quarterly Luxury Consumer Tracking Studies, including what luxuries they bought, how much they spent, what brands they favored and magazines they bought
Executive Presentations, Keynote Speeches and Meeting Moderation
Customized Market Research Studies including Qualitative and Quantitative Insights
Books and Luxury Business newsletter

Get Preview of My New Book:
Shopping: Why We Love It and How Retailers Can Create the Ultimate Shopping Experience

Pam Danziger's latest book on shopping is available in bookstores nationwide, as well as through leading online bookstores. If you'd like a preview, click this link to receive a FREE copy of the introductory chapter.

Here's a sample: "Making a retail concept work today is far less about the tangibles or objective aspects of the business-product, location, price-and all about the intangibles that color and flavor the shopper's experience in the store. Increasingly success at retail is less about what the retailer has to sell and more about how they sell it. This is the new experiential paradigm shift in shopping."

You can also order a copy of Shopping from Amazon.com using the link below. For media, review copies are available on request.

To order copies of Pam Danziger's books, Shopping, Why People Buy Things They Don't Need, or Let Them Eat Cake, click on links below:

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