Tag Archives: Wayfair.com

Wayfair Way Day

Wayfair’s Way Day Brought Traffic, But Did It Bring Sales?

On April 25, Wayfair offered a day of “amazing deals” on all that’s home, right when more people are moving or on the lookout for fresh home decorating excitement. “Spring is the season when our customers are especially focused on sprucing up and furnishing outdoor spaces in anticipation of warm weather and summer entertaining,” said […]

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Wayfair Is Going Strong in Home Furnishings Online, But Don’t Count Amazon Out

Wayfair, the e-commerce home furnishings company, just released its financials for 1H2017. For the six months ending June 30, Wayfair revenues reached $2.1 billion, up 36% from $1.5 billion in the same period last year. Its number of active customers grew impressively as well, from 6.7 million in 1H2016 to 9.5 million this year. And […]

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High-end Home

Amazon’s Next Big Play: Furnishing American Homes

As consumers progress through life stages, each stage presents predictable triggers for consumer purchases in specific categories. Now that the 92-million strong millennial generation is finally starting to grow up, marketers targeting young adults are getting ready for a killing. Born from 1980-2000, the leading-edge millennials are turning 37 this year and while they have […]

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How to Hook Today’s — and Tomorrow’s — Home-Hungry Consumers

The home furnishings market was hit, and hit hard, by the recession.  Not until 2014 did the home furnishings market claw its way back to its pre-recession peak, reaching $288 billion as measured by consumer expenditures. But while the size of the home furnishings market may have recovered, the way American’s shop for home furnishings, […]

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