Home furnishings brands: Meet the HENRYs! The gatekeepers to future prosperity. HENRYs (High Earners Not Rich Yet) are an often overlooked and not a well understood segment of consumers. HENRYs have high incomes, ($100,000-$249,999) putting them in the top 20% of all U.S. households, but not nearly as affluent as the Ultra-affluents (top 2-3% with […]
Tag Archives: Ikea
Tabletop: Setting the Table for Dining in New Luxury Style
New Unity Marketing snapshot reports are a research-based study of today’s affluent tabletop customer Our culture is food crazy, so why aren’t the brands and retailers that provide dinnerware, flatware and glassware prospering in today’s food-obsesses market? Food is all over the media, from two whole cable networks – the Cooking Channel and Food […]