Getting the Best Speech for Your Event
Have you ever attended a speech or presentation that was just plain disappointing? After all the pre-conference buzz and built-up expectations, you walk out feeling flat rather than inspired? No event organizer wants that.
Survey meeting attendees before, not after, the speech to get the presentation your audience needs
Often, a speech that misses the mark is not entirely the presenter’s fault. The speaker may know their subject well, and be a talented public speaker, but they speak on what THEY want, not necessarily what your group needs. By failing to accurately learn the background, knowledge, and needs of your audience, presenters can give little more than a shot in the dark, hoping that their talk lines up with what the audience wants to hear.
In almost every meeting, conference, and presentation the event coordinator/planner conducts a survey AFTER the speech to rate speaker’s effectiveness. But that isn’t the time to do a survey. At Unity Marketing we survey the audience BEFORE the presentation to find out what information attendees need and expect to hear, and what will have the greatest impact on them.
Why Unity Marketing’s pre-meeting surveys guarantee the best speech for your needs
At Unity Marketing we lead with research. Always. That’s why we prepare a short, online survey that you can send out to your attendees to find out what they need, want, and expect from the presentation. These surveys take less than five minutes to fill out, yet the difference they make is dramatic.
From these surveys, speaker Pam Danziger learns about your audience members’ job roles, key marketing concerns, beliefs, and perceived knowledge gaps. She then uses Unity Marketing’s proprietary affluent consumer research to customize a speech that answers outstanding questions and expands your group’s grasp of today’s consumer marketplace.
Choose the speaker who delivers what your audience needs
The response to this practice has been remarkably positive. Clients are excited about participating in the surveys because they see it as a way to improve their program as a whole. We share results with event organizers ahead of the meeting so suddenly the entire event is customized to the specific needs of the attendees, thereby increasing value and improving outcomes.