Description
In its seventh year, the State of Luxury: An Industry Insiders’ View Report is one of the most reliable barometers of corporate-side attitudes to customer demand for luxury goods and services.
At its core, the report is a collaborative effort for luxury industry executives to share, learn and help each other as the business environment becomes ever more complex and challenging.
The study pulls together first-hand responses from nearly 450 executives worldwide across diverse luxury sectors to portray a picture of the opportunities and challenges luxury companies face in the rapidly evolving industry, making the report indispensable for luxury businesses.
Explored in the report are current and future business conditions in the luxury industry, including perspectives from those operating in the luxury goods and luxury services and experiences sectors.
Of special emphasis in the study are innovation and advertising and marketing strategies that work and do not work in the current market and how companies can adapt as the market normalizes after the disruptions caused by the pandemic.
The 100+ page report in easy-to-digest Powerpoint format covers:
- State of the luxury goods sector, company growth and distribution strategies
- How luxury services and experiences are evolving with customer expectations
- Advertising and marketing strategies that resonate with the market, including company and agency-specific perspectives
- Business outlook for the luxury market, both for the industry as well as the executives’ own company
It tracks trends from last year to this year and includes both data and expert analysis to make the research actionable so it isn’t just another report on the shelf but a resource to guide corporate planning and strategies.
Supporting Unity Marketing in this year’s research are:
- Affluent Consumer Research Company, founded by Chandler Mount
- Luxury Roundtable, chaired by Mickey Alam Khan
- Home Trust International, organized by Chris Ramey.
Get your copy today at the pre-publication price of $99.
