Luxe is in flux. That is the twitterverse headline for a new survey among more than 600 luxury executives about the state of the luxury industry. What’s keeping these executives up at night are many and diverse, but it all boils down to this:
The disruptive effect of changes in the luxury consumer market that requires reinvention of the traditional way of doing things to get the industry, and luxury brands, back in growth mode.
We face a luxury industry in crisis. The first thing to do in any crisis is a critical assessment of the situation. Fortunately, Luxury Daily and Unity Marketing have collaborated to do that for the luxury industry, in the new State of Luxury 2017: The Insider View report. It contains both detailed quantitative data – descriptive statistics – and qualitative insights – the prescriptive assessment. In it luxury brands will find a guide to navigate the new luxury market evolving before our eyes.
Order this white paper for an overview of the current state of luxury.