Major Home Appliances, Bath Fixtures, Window Coverings & Building Products Snapshot Report: The Seven Year Guide to Trends in the American Affluent Consumer Market

$595

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“Just the Facts, Ma’am” Report on the Affluent Consumer Market for Major Home Appliances, Bath Fixtures, Window Coverings & Building Products Released

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Unity Marketing has just released a short, but sweet report with key facts and figures on the affluent consumer market for Kitchen Appliances, Bath & Building Products. Entitled the Major Appliances, Bath Fixtures, Window Coverings, Building Products Snapshot Report 2014,this succinct report presents the busy marketer with “just the facts, ma’am” in order to help them assess opportunities and shifts in what furniture products affluent consumers are buying, how much they are spending and where they are making their purchases.

This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current affluent consumer market for luxury major appliances, bath fixtures, building products and window coverings

It includes details, facts and figures taken from Unity Marketing’s Affluent Consumer Tracking Study which is a longitudinal survey among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2009, 2010, 2011, 2012, 2013 and 2014.

Contained in this new concise snapshot report are these essential facts and figures that can give direction to marketers’ business and strategic plans.

Contained in this new concise snapshot report are these essential facts and figures that can give direction to marketers’ business and strategic plans.

  • What types of major home appliances, bath & building products are of most interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
  • Where affluents shop for major home appliances and other bath and building products so marketers can identify their best potential channel partners and retailers can understand the competitive landscape.
  • Trends in purchase and spending in the bath, building products category and major appliances as well as at the product level.
  • Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on kitchen appliance,bath and building products purchases.
  • Plus the major appliance brands affluent purchasers favor.

“This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing’s in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn’t overwhelm the busy executive with a lot of excess baggage they don’t need, but presents them with the facts and figures they need to make decisions,” explains Pam Danziger, president of Unity Marketing and author of Putting the Luxe Back in Luxury.

October 2015 (62 pages)

Published Price: $595

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