“Just the Facts, Ma’am” Report about the American Affluent Consumer and their Luxury Wine & Spirits Purchases, Spending & Brand PreferencesDownload Table of Contents
Unity Marketing has just released a short, but sweet report with key facts and figures on the affluent market for luxury wine & spirits. Entitled Luxury Wine & Spirits Snapshot Report, this succinct report presents the busy marketer with “just the facts, ma’am” in order to help them assess opportunities and shifts in what products affluent consumers are buying, how much they are spending and the trends in where they are making their purchases.
This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current affluent consumer market for luxury wine & spirits
It includes details, facts and figures taken from Unity Marketing’s Affluent Consumer Tracking Study which is a longitudinal survey conducted in consecutive three-month study periods among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2008, 2009, 2010, 2011, 2012, 2013 and 2014.
Contained in this new concise snapshot report are these essential facts and figures that can give direction to marketers’ business and strategic plans.
- What types of wine & spirits are of most interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
- Which demographic segments of affluent consumers are increasing their spending, and which are cutting back on luxury wine & spirits purchases.
- Where affluents shop for wine and spirits so marketers can identify their best channel partners and retailers can understand the competitive landscape.
- Plus, which wine brands are most popular with wine-drinking affluents and new this year are affluent’s Tequila, vodka, rum, bourbon/whiskey, scotch/malt, cognac/brandy, gin, and champagne brand preferences.
“This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing’s in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn’t overwhelm the busy executive with a lot of excess baggage they don’t need, but presents them with the facts and figures they need to make decisions,” explains Pam Danziger, president of Unity Marketing and author of Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury.
September 2015 (65 pages)
Published Price: $595