Gifts & Decorative Accents Report 2008



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The Ultimate Guide to the Gifts and Home Decorative Accents Consumer Market

Unity Marketing’s Gifts and Decorative Accents Report 2008 is the definitive study of the $65.2 billion market for gifts and home decorative accents. It examines consumers’ buying behavior and spending habits related to giftware and home decorative accessories, written by Pam Danziger, the nation’s leading expert on the gifts market and based upon the kind of in-depth consumer research for which Pam Danziger and Unity Marketing are known.

This report provides vital market size, growth and demographics for anyone and everyone that sells giftware and home accents, from marketers, advertisers, retailers, service providers. The Gifts & Decorative Accents Report 2008 is an essential tool to understand the dynamics of this market, today and into the future.

This important new study of the gifts and home decorative accents market provides the results of a series of focus groups among highly active recent purchasers of various giftware and home accent products. The focus group respondents were also people who enjoyed shopping for these items in specialty gift and home stores.

This report is compiles detailed statistics collected in a survey among 1,644 recent buyers of one or more of the 26 giftware and home accent products included in the survey. (See product list below) The average income of survey respondents was $75,100; average age 42.4 years; and 68 percent female/32 percent male. Also included in the survey was a special investigation into the shopping preferences for consumers of these goods.

Special Investigation: Consumers’ shopping preferences for gifts and home decorative accents

The value of this report is enhanced for product marketers and retailers through its special investigation into the shoppers’ preference and attitudes related to specific types of stores where gifts and home accents can be found. Stores included in this special investigation are:

•Department stores

•Discount department stores, mass merchants, dollar stores and/or warehouse and membership clubs

•Direct selling and party plans

•Internet websites

•Jewelry stores and/or luxury boutiques

•Mail order catalogs and/or direct mail brochures

•Specialty card and gift stores

•Specialty home furnishings stores

•Television shopping channels

Products included in the survey

Details about purchases of these 26 products were included in the most recent survey. Comparative statistics are drawn from Unity Marketings’ Gift and Decorative Accents Report, 2003.Home Decorative Accents

•Art & Wall Decor

•Boxes, Tins & Music Boxes

•Candles & Accessories


•Crystal Figurines and Art Glass/Decorative Accessories

•Desk Accessories

•Dinnerware & Tabletop Items

•Figurines & Sculpture (Decorative/Not Collectible)

•Garden Decoratives

•Home Textiles & Decorative Linens

•Italian-Imported Home Furnishings

•Kitchen Gadgets & Cooks Tools

•Lamps & Lighting

•Picture Frames

•Seasonal Decorations

•Stemware, Barware, Wine & Beer Accessories

•Vases & Urns


•Baby & Infant Giftware

•Character/Licensed Merchandise

•Collectible Figurines

•Collegiate Licensed Merchandise

•Inspirational/Religious-Themed Gifts

•Occasion-Specific Gifts

•Personalized Gifts

•Pet Gifts

•Souvenirs & Novelties

Special Features

This report provides more than just data. It is packed with action-oriented recommendations that will make your giftware company’s marketing programs more powerful. Specifially,

•12 Business Building Tactics that you can put to use to stregthen your company’s sales and marketing

•5 Giftware Buyer Personalities and how to maximize your marketing to these unique types of consumers

•Insights into Shopper Behavior and ways you can expand your company’s distribution strategies to put your products into the stores where people shop for gifts.

(March 2008, 280+ pages)

Published Price: $2,995

(Special Gift Package: Order Gifts & Decorative Accents Report 2008 and get the Gifting Report 2007 for half-off off the published price — Get both reports for $5,000


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If you would like to learn more about our studies, get an update or have a new study conducted for you, please contact Pam Danziger at Pam's Email, call (717) 336-1600, or fill out the form below.