Join me at the New York International Carpet Show on September 12 @ 1 p.m. for a panel discussion about the state of the industry sponsored by HFN magazine. I will be sharing highlights from Unity Marketing’s latest Home Luxury Report offering insights and advice to carpet manufacturers, retailers and interior designers on meeting […]
How to Make Word-of-Mouth Work for Small Businesses
On August 15-18 the 47th anniversary of Woodstock will be celebrated, a watershed moment for we Baby Boomers in the 60s, when nearly half-a-million young people gathered on a farm in upstate New York for a festival of ‘Peace and Music.’ Woodstock was also notable as one of the early examples of word-of-mouth marketing’s power, […]
How Lincoln Motor Company Reinvents the Luxury Experience for the Next Generation
For the last four years, Lincoln Motor Company has been on a journey to reinvent the luxury car experience. Since every journey starts with a single step, Lincoln’s initial focus was aimed at today’s luxury car buyers — who they are, what kind of luxe driving experiences they want and how to deliver it to […]
Successful Content Marketing Starts with Research
Today it seems like every brand is doing it: Content Marketing. Gone are the days of simply taking out an ad with a product-as-hero picture and some expressively, and expensively, crafted benefits copy to sell. Now brands need to tell stories about their products and what unique differences they offer to the customer. So content […]
Luxury Beauty: Does the ‘Lipstick Effect’ Still Hold Today?
Back in 1999, former Harvard University Professor, and now Professor Boston University, Juliet Shor introduced the ‘lipstick effect’ theory in her book entitled The Over Spent American (1999). Her thesis: Consumers will buy higher-priced, more prestigious lipsticks, specifically Chanel, that are used in public, vs. lower-priced, less prestigious brands that are used in privacy of the […]