Meet the HENRYs

May 3, 2016, New York City

Understand the HENRY ( High Earners Not Rich Yet ) female consumer demographic for future marketing success

If retailers and marketers aim to draw more HENRY women, with their significantly greater spending power over middle-income consumers, they need to combine strategies borrowed from high-end brands, along with more mass-market tactics, to send a clear message that these high-potential customers are understood, respected and catered to.