Join me at the 2018 American Lighting Association Conference in Asheville, NC, Tuesday September 25, where I will present:
Light Your Customers’ Fire: How to Make Your Lighting Shop POP!
A shop that POPs! is one that creates an extraordinary customer experience that includes not just extraordinary products, but extraordinary displays that attract customer curiosity, in-store service that builds customer involvement and prices that offer the greatest value to the customer. Shops that POP! understand that in today’s environment retail success is less about WHAT you sell, and more about HOW you sell it.
What the best customer prospects are looking for is a lighting retailer that puts them, their needs and desires first; a shop that truly understands them. Customer-centricity is a term we hear these days, but few retailers really understand how to implement a truly customer-centered shopping experience.
In this talk by market researcher, author and retail expert contributing to Forbes.com, Pamela Danziger, will share the 7 steps to extraordinary retail success she explains in her new book, Shops that POP! 7 Steps for Extraordinary Retail Success.
She will take you behind the scenes of a lighting shops that POP! to reveal the trade secrets that make their store not just ordinary but extraordinary — a lighting shop that POPs!