Laying the Foundation for a Profitable Flooring Business
Make Your Flooring Shop POP!

A shop that POPs! is one that creates an extraordinary customer experience that includes not just extraordinary products, but extraordinary displays that attract customer curiosity, in-store service that builds customer involvement and prices that offer the greatest value to the customer. Shops that POP! understand that in today’s environment retail success is less about WHAT you sell, and more about HOW you sell it.

After all good flooring products are available most everywhere at all prices, often times lower than specialty retailers can afford to match.  What the best customer prospects are looking for is more than just a product at a low price to cover their floors.  They want to patronize a shop that puts them, their needs and desires first; a shop that truly understands them.  Customer-centricity is a term bandied about these days, but few retailers really understand how to implement a truly customer-centered shopping experience.

In this talk by market researcher, author and retail expert contributing to Forbes.com, Pam Danziger, will share the 7 steps to extraordinary retail success she explains in her new book, Shops that POP!, written about and for specialty independent retailers. Her talk is scheduled Tuesday, January 30 from 8:00 AM to 9:30 AM.

You will take away ideas:

• How to make the shopping experience in your store unique and personal for the customer.
• Ways to identify and deliver products and services that deliver a personalized experience.
• How to project a unique personality of the owner and the store into the community and to the customers.

In addition, she will take you behind the scenes of J&S Designer Flooring, a specialty flooring retailer in Morristown, NJ, to reveal the trade secrets that make their store not just ordinary but extraordinary — a flooring shop that POPs!