Your Secret Weapon: Making Retail With Personality
At NRF’s Big Show 2017 for the Small Business Experience
Throughout its history, the key to retail success has been, “product, product, product.” Get ready to change your thinking and join me to break down the new retailing experience based on “people, people, people.” Then hear how Brent Ridge and his partner Josh Kilmer-Purcell have personalized the Beekman 1802 shopping experience — from the products to the people approach — and learn why success in retail today is less about WHAT you sell and more about HOW you sell it.
The key: Make the retail experience personal.
- Make the shopping experience unique and personal for the customer.
- Identify a way to select and merchandise products that deliver a personalized experience.
- Create a unique personality of the owner and the store into the community and to the customers.