$1 out of every $10 Spent Buys a Gift!
If you are in the business of designing, marketing or selling gifts, one fact you need to know: $1 out of every $10 spent at retail buys a gift.*
That means roughly 1 out of every 10 shoppers is out looking for a gift at the typical store that fills America’s malls and shopping centers, the ‘big boxes’ that line the streets and highways and the shops along main streets across the country.
And among the affluent consumer segment with the greatest discretion to spend, the statistic is even higher: $1.50 out of every $10!
* in a GAFO store as defined by U.S. Census Retail Trade Survey
Gifts Is a Big Business
The gifts business totaled $131.3 billion last year, according to the latest study of the gifting market by Unity Marketing. But there are many changes transforming the consumer market for gifts. Perhaps the most profound is how rapidly and with such passion shoppers are turning to online resources to buy gifts.
Internet shopping for gifts is a real game changer. Etailers such as Amazon.com are disrupting the traditional gifting market, having replaced discount department stores and mass merchants, including the websites of stores like Target, Walmart, Kohl’s and others, as gift shoppers’ preferred gift shopping destination.
Get Your Best Gifting Strategies On
Success in marketing depends on understanding the customer. If you are in the business of gifts, then Unity Marketing’s new Gifting Study 2015 is a report you can’t afford to miss. It contains the latest results of a survey of n=1,649 gift customers (average income $97,900).
The new gifting study provides a five-year perspective on trends in the gifting market. It reveals people’s favorite gifts, favorite places to shop, what holidays and occasions they give gifts. Plus it includes an in depth section devoted to how gifters use the internet, so you can plan how to put this vital channel of distribution to work for your business.
The report uncovers the gifting customers’ demographics, purchase behavior and consumer psychology in order to provide a comprehensive view of the best target customers for your gifting strategies.
Complete the form below to download a description of Unity Marketing’s Gifting Report. You need the facts, figures, insights and strategies it reveals to profit in the $131.3 billion gifting market.