New report from Unity Marketing makes sure marketers are on the right side of the holiday decorating trends. In a study of the trends in the Christmas decorations market, this report digs deeply into the decorating traditions, spending habits and preferences of those who decorate their homes, inside and out, for Christmas, including customers who […]
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Tiffany Knows the Power of Gifting to Build a Brand
Deloitte, the international management consulting firm, just issued a research report about the changing tastes and behavior of affluent luxury consumers. Among the key take aways from the report is one about the power of targeting the gift market. The report states: “ They must have read Unity Marketing’s new Gifting Report, which details the enormous […]
You Can’t Afford to Wait Till Christmas, Get Your Gifting Strategies On Now!
While the annual year-end holiday gifting season receives the lion’s share of marketer and retailer attention when it comes to the gifting market, the reality is that gifting represents a significant marketing opportunity throughout the whole year. Out of the typical gifters’ annual gifting budget, Christmas accounts for slightly less than half of the total. […]
Go-Go Gifts: Get Your Best Gifting Strategies On!
$1 out of every $10 Spent Buys a Gift! If you are in the business of designing, marketing or selling gifts, one fact you need to know: $1 out of every $10 spent at retail buys a gift.* That means roughly 1 out of every 10 shoppers is out looking for a gift at the […]
Affluents Are Enjoying the Little Things in Life – Resisting the Temptation to Over-Spend & Liking It
Affluent consumer confidence took another turn for the worst in the second quarter 2015, according to the latest survey conducted by Unity Marketing. The five key measures of how affluents feel about the overall economic health of the country and their personal financial situation all dipped in the most recent survey after rising in the […]