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HENRYs (high-earners-not-rich-yet) describes a demographic segment of customers with incomes from $100k-$249.9k. They don’t think of themselves as affluent or luxury class. Quite the opposite: they view themselves as middle-class. But unlike the traditional middle-income customers who lost over $4,000 of income in the recession, HENRYs still have spending power. HENRYs are the new mass-market […]
New reports get under-the-skin of today’s affluent beauty customer Marketing and selling prestige beauty products used to be a straight-forward business. You recruited a super-model or celebrity to be the ‘face’ of the brand, put a magic formula in a pretty bottle, and sold it through department stores, with a little sampling and gift with […]
Understand the most important, yet overlooked, demographic segment of affluent consumers, the key to the future of the luxury market A new mini-book by Pam Danziger, entitled What Do HENRYs Want?, uncovers the new demographic segment key to marketing success over the next ten years — the HENRYs. They are the high-earners-not-rich-yet customers with household […]
In a recent talk at the Hackers on the Runway conference in Paris organized by TheFamily, marketer-extraordinaire Seth Godin asked “Is Digital the End of Luxury Brands?” Rather, the question should be “Is the Digital Generation, i.e. the Millennials, the End of Luxury Brands?” Unity Marketing supports brands examine the disruptive influence of the demographic […]
The Seven-Year Guide to Trends in the Affluent Consumer Market for Personal Luxury Goods in the USA Tapping seven years of historic market research data, Unity Marketing has studied exactly what’s on the mind of today’s luxury consumers for personal luxury goods. Details about trends in affluent consumer purchases of clothing, fashion accessories, jewelry, watches, […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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