Call (717) 336-1600 or Email
to consult Pam
I recently blogged about how to make-over one of my retail client’s Facebook postings, suggesting improvements that would make the post more relevant and actionable for Godfrey’s – Welcome to Dogdom, a pet lifestyle store. You can read that blog here and see the before and after postings below: Before: […]
In a recent blog post, I posed the question, New Luxury, Old Luxury; Real Luxury, Faux Luxury – What’s a Brand to Do? It got me thinking more about what exactly makes a brand ‘luxury.’ To research the question, I happened upon a section from my book, Putting the Luxe Back in Luxury: How new […]
One of the ‘shops that POP! stores featured in my namesake book is Godfrey’s – Welcome to Dogdom, a pet lifestyle store. Godfrey’s owner had a concept for a seasonal Fall marketing promotion to include a Facebook post. The idea was to showcase its selection of fall-themed pet products and this message: I loved the […]
The tableware industry is facing many challenges that have overcome, or threaten to do so, many industry players. As a mature industry, it faces: Slow organic growth, Disruptive retailers, both online and brick-and-mortar, offering a seemingly endless supply of perfectly acceptable dinnerware options for less, and Brides forgoing tabletop on their registries in favor of […]
The latest news cycle has revealed chasms growing in the land of luxury: In late July, LVMH, home of storied Louis Vuitton brand, reported that first half 2016 sales of its flagship fashion and leather luxury goods segment dropped .8% from same period last year. Then, on the cusp of NY Fashion Week, Tim Gunn […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam