Archive | Online Shopping

RSS feed for this section

Why Online-Linens Brands Parachute and Boll & Branch Are in the Sweet Spot for Today’s Affluent Market, while Department- Store Brands Like Ralph Lauren Home Are at Risk

Luxury Linens Customers Prefer to Shop Online With so many brands on offer, selling luxury linens is a challenging game, even more so now that internet-only brands are emerging intended on disrupting the traditional business of high-end bed linens, online brands like Parachute and Boll & Branch. In any given quarter, about 15 percent of […]

Comments Off on Why Online-Linens Brands Parachute and Boll & Branch Are in the Sweet Spot for Today’s Affluent Market, while Department- Store Brands Like Ralph Lauren Home Are at Risk Continue Reading →

Why Select Comfort & Tempur Sealy Are Having Nightmares in the High-End Mattress Market, as Saatva Is Poised to Take Advantage

Saatva offers mattress shopping in new luxury style Rapidly-growing demand for mattresses, along with intense competition and rampant discounting at retail, turns luxury mattress brands into commodities. Online-marketer Saatva is taking advantage of the confusion to disrupt the high-end market with streamlined shopping experiences. Get Inspired>> Buying a mattress the traditional way is a nightmare, […]

Comments Off on Why Select Comfort & Tempur Sealy Are Having Nightmares in the High-End Mattress Market, as Saatva Is Poised to Take Advantage Continue Reading →

How to Prospect for New Customers Now that the Internet Disrupts Traditional Marketing

The internet and its disruptive influence on traditional marketing means that well-researched consumer insights are no longer a luxury Disruption – It’s a hot word in business circles. We all know the effects of market disruption brought on by marketers like Amazon. And we all know that the internet is what causes market disruption to […]