Online is the next frontier for luxury brands. It’s where luxury brands can find their next path to growth, but for a variety of reasons they have been notoriously slow to follow it. As an industry steeped in heritage and tradition, change doesn’t come naturally to it, but in today’s dynamically changing consumer market, that […]
Archive | Internet & Social Media
RSS feed for this sectionAmazon’s Customer Loyalty Is Amazing: Time to Become a Third-Party Seller?
Amazon’s results over the past holiday season are mind-blowing. While the company holds some data close to its vest, like the number of customers that ordered and the dollar amounts those orders represented, it reported that this past Cyber Monday was the single biggest shopping day in Amazon’s history, surpassing Prime Day 2017, which until […]
How to Make Word-of-Mouth Marketing Work
In every survey Unity Marketing conducts with retailers on their marketing and advertising methods, word of mouth is hands down the most important, being both most used and most effective. For example, in a recent survey among furniture retailers, over 80% of furniture retailers named word-of-mouth their most powerful marketing tool. By contrast social-media marketing, […]
Luxury on Amazon? Coty Wins Battle, Amazon Will Win the War
Many in the luxury industry cheered after the recent ruling by Europe’s top court that Coty and other luxury brands could prohibit retailers and distributors from selling products on a third-party internet platform such as Amazon and eBay. The European Court of Justice ruling came as a result of case referred by a German court where Coty […]
Wayfair Is Going Strong in Home Furnishings Online, But Don’t Count Amazon Out
Wayfair, the e-commerce home furnishings company, just released its financials for 1H2017. For the six months ending June 30, Wayfair revenues reached $2.1 billion, up 36% from $1.5 billion in the same period last year. Its number of active customers grew impressively as well, from 6.7 million in 1H2016 to 9.5 million this year. And […]