Archive | HENRYs (High-Earners-Not-Rich-Yet)

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GAFO Sales 2007-May 2015

How to Entice Holiday Shoppers This Year? Set your sights on the affluent ‘heavy-lifters’

What’s your retail marketing strategies for holiday 2015? Now that the National Retail Federation (NRF) has downgraded its retail forecast for 2015, from 4.1% increase to only 3.5% over 2014, what is your strategy to jump start retail sales this holiday season? For my money I think holiday 2015 is going to be much tougher […]

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How to Connect your Brand with Your Best Target Customer Online

Unity Marketing provides focused consumer insights to help your business thrive in the online world A client recently came to Unity Marketing because they wanted to make a big splash with a new online website rich in content.  They had questions about the content strategy, what information it should communicate and how best to engage […]

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Meet the HENRYs

Meet the HENRYs: New Target for Mass-Market Brands and Gatekeepers to the Luxury Market of the Future

New Unity Marketing trend report helps brands position for the mindset of the ‘High-Earners-Not-Rich-Yet’ mass-affluent customers which hold the key to success for all marketers in the current consumer economy. With the middle-class consumers losing discretionary spending power, the HENRYs are the ‘new mass market’ for marketers and brands up and down the pricing scale. […]

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