Archive | HENRYs (High-Earners-Not-Rich-Yet)

RSS feed for this section
HENRYs mini

TAG Heuer Knows the HENRYs — Does Your Brand?

In a recent blog, economist Harry Dent reported, “The Affluent Market Is Finally Fading…and Fast.”  He studies demographic trends and his forecasts are based upon the predictable shifts in consumer spending that coincide with the aging of consumers:  the Generational Spending Wave. He reports that the latest generation of the most affluent American consumers reached […]

ACTS Prospectus October 2015

How Will HENRYs Shop in 2016? What Luxury Brands Will Ultra-Affluents Favor?

You Are Invited to Sponsor a New Study of Affluents and their Shopping Preferences & High-End Purchases What are the trends will impact the shopping behavior of affluents in 2016? How will those trends affect your company’s growth prospects this year? What challenges will you face at retail this year? What opportunities can help you […]

Comments Off on How Will HENRYs Shop in 2016? What Luxury Brands Will Ultra-Affluents Favor? Continue Reading →
HENRYs shutterstock_63205534

West Elm Knows What HENRYs Want — You Can Too!

Williams-Sonoma Inc. just released its corporate quarterlies.  The company reports that its third-quarter revenues rose 7.8% and profits were up 8.6%.  But not all of the Williams-Sonoma brands could boast such great news.  The luxury-leaning Williams-Sonoma flagship brand was up a measly 1.2%, while mass-market targeted Pottery Barn eked out 2% growth.  West Elm, its […]

What Do HENRYs Want? cover flat

Who Are the HENRYs? What Do They Want? Why Do They Matter?

HENRYs (high-earners-not-rich-yet) describes a demographic segment of customers with incomes from $100k-$249.9k.  They don’t think of themselves as affluent or luxury class. Quite the opposite:  they view themselves as middle-class.  But unlike the traditional middle-income customers who lost over $4,000 of income in the recession, HENRYs still have spending power. HENRYs are the new mass-market […]

Comments Off on Who Are the HENRYs? What Do They Want? Why Do They Matter? Continue Reading →
What Do HENRYs Want? cover flat

What Do HENRYs (High-Earners-Not-Rich-Yet) Want? Gain access to the consumer demographic key to your future

Understand the most important, yet overlooked, demographic segment of affluent consumers, the key to the future of the luxury market A new mini-book by Pam Danziger, entitled What Do HENRYs Want?,  uncovers the new demographic segment key to marketing success over the next ten years — the HENRYs.  They are the high-earners-not-rich-yet customers with household […]

Comments Off on What Do HENRYs (High-Earners-Not-Rich-Yet) Want? Gain access to the consumer demographic key to your future Continue Reading →