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4Q GAFO Retail Sales

REI Nailed It with #OptOutside!

REI knows ‘Black Friday’ isn’t ‘Black Friday’ anymore, so closing its stores won’t hurt, but only help the brand REI, a unique co-op retailer whose members pay a fee to belong, got unimaginable publicity with its announcement that its stores will remain closed on ‘Black Friday.’ #OptOutside, which encourages its members to spend the day […]

Christmas Gift Market Hits a Wall and Settles into a ‘New Normal,’ According to New Report from Unity Marketing

Christmas Gift Market Hits a Wall and Settles into a ‘New Normal’ ‘Black Friday’ is bleeding red as the 4Q no longer gets the lion’s share of retail sales May 21, 2015  —Conventional wisdom in retail is that on ‘Black Friday,’ the day after Thanksgiving, the bottom line of retailers’ account books goes from red […]

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go-go gifts

Tiffany Knows the Power of Gifting to Build a Brand

Deloitte, the international management consulting firm, just issued a research report about the changing tastes and behavior of affluent luxury consumers. Among the key take aways from the report is one about the power of targeting the gift market. The report states: “ They must have read Unity Marketing’s new Gifting Report, which details the enormous […]

go-go gifts

You Can’t Afford to Wait Till Christmas, Get Your Gifting Strategies On Now!

While the annual year-end holiday gifting season receives the lion’s share of marketer and retailer attention when it comes to the gifting market, the reality is that gifting represents a significant marketing opportunity throughout the whole year. Out of the typical gifters’ annual gifting budget, Christmas accounts for slightly less than half of the total.  […]