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go-go gifts

Tiffany Knows the Power of Gifting to Build a Brand

Deloitte, the international management consulting firm, just issued a research report about the changing tastes and behavior of affluent luxury consumers. Among the key take aways from the report is one about the power of targeting the gift market. The report states: “ They must have read Unity Marketing’s new Gifting Report, which details the enormous […]

go-go gifts

You Can’t Afford to Wait Till Christmas, Get Your Gifting Strategies On Now!

While the annual year-end holiday gifting season receives the lion’s share of marketer and retailer attention when it comes to the gifting market, the reality is that gifting represents a significant marketing opportunity throughout the whole year. Out of the typical gifters’ annual gifting budget, Christmas accounts for slightly less than half of the total.  […]