A rising tide lifts all boats, and up till the Great Recession, the high-end real-estate market was enjoying high waters, but the tide has turned. Unity Marketing just released a new report for real-estate professionals catering to the ‘carriage trade’ to capture what will be an increasingly competitive and challenging market. May 28, 2015 — […]
Archive | Affluent Consumers
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Meet the HENRYs: New Target for Mass-Market Brands and Gatekeepers to the Luxury Market of the Future
New Unity Marketing trend report helps brands position for the mindset of the ‘High-Earners-Not-Rich-Yet’ mass-affluent customers which hold the key to success for all marketers in the current consumer economy. With the middle-class consumers losing discretionary spending power, the HENRYs are the ‘new mass market’ for marketers and brands up and down the pricing scale. […]
Millennials & Their Luxury Aspirations: New Unity Marketing Study Examines the Emerging Generation of Affluent Consumers
Unity Marketing has published a new study, Millennials on the Road to Affluence: Mapping a Path to the Next Luxury Generation. It reveals the consumer dynamics of Millennials on a career path toward high earnings, marking this as the emerging generation and new target market for luxury goods and services between now and 2030. February […]
Affluents Are Enjoying the Little Things in Life – Resisting the Temptation to Over-Spend & Liking It
Affluent consumer confidence took another turn for the worst in the second quarter 2015, according to the latest survey conducted by Unity Marketing. The five key measures of how affluents feel about the overall economic health of the country and their personal financial situation all dipped in the most recent survey after rising in the […]
Art Marketers Must Capture the Emerging “Creative Class”
Marketing art requires understanding the young, urban dwellers Marketers need to aim for the young, urban dwellers who may not have the money yet to buy masterpieces, but have the passion to build an art collection. Attendees at the recent Art Basel show in Miami Beach were witness to a display of affluence. According to […]
