A recent Unity Marketing survey among C-suite and marketing executives, as well as entrepreneurs, identified finding new customers as their chief concern. But while attracting new customers may be top on marketers’ list for 2016, customer retention strategies are ultimately the most profitable and most effective ways to growth. A new trend report from Unity […]
Archive | Affluent Consumers
RSS feed for this sectionShinola Can Thank HENRYs for Its Success
Yesterday’s New York Times published a story about Shinola, famous for its ‘Made in Detroit’ watches, bicycles and leather goods. It profiled how the company kickstarted a renaissance of growth and prosperity in Detroit. Reporter Alex Williams wrote: As recently as a few years ago, when Mr. Kartsotis started his company [Shinola] known for its […]
Millennial Weath Wave: When It Arrives, Will Your Brand Be Ready?
At a recent NYC Luxury Marketing Council meeting, Linda Ong, ceo of TruthCo., an omnichannel branding firm, said: “In 2017 Millennials will eclipse Baby Boomers in luxury spending.” Sounds impressive and reassuring. But whether or not this prediction is true, this sound bite says nothing about what it means for your particular brand. Nor […]
Blue Nile: Internet Disruptor Makes the Virtual, Real
Founded in 1999, Blue Nile set out to disrupt the way people buy diamonds, with a special focus on the engagement ring bridal market, skimming the cream off of traditional jewelry stores’ business. The idea of selling engagement rings online grew directly from founder Mark Vadon’s personal experience trying to buy an engagement ring. After […]
West Elm Knows What HENRYs Want — You Can Too!
Williams-Sonoma Inc. just released its corporate quarterlies. The company reports that its third-quarter revenues rose 7.8% and profits were up 8.6%. But not all of the Williams-Sonoma brands could boast such great news. The luxury-leaning Williams-Sonoma flagship brand was up a measly 1.2%, while mass-market targeted Pottery Barn eked out 2% growth. West Elm, its […]