At the recent Boomer Business Summit in Washington, DC, I shared the podium with Steve Parker, SVP Marketing, firstSTREET, a direct-marketing company targeting “Boomers & beyond” with “solutions to aging related problems.” We spoke at a session entitled a Broad View of Trends in Commerce: Who, Why and How They Will Buy, and delivered the […]
Archive | Demographics
RSS feed for this sectionTAG Heuer Knows the HENRYs — Does Your Brand?
In a recent blog, economist Harry Dent reported, “The Affluent Market Is Finally Fading…and Fast.” He studies demographic trends and his forecasts are based upon the predictable shifts in consumer spending that coincide with the aging of consumers: the Generational Spending Wave. He reports that the latest generation of the most affluent American consumers reached […]
Real Estate Professionals: Are You Stuck Selling New Homes to Yesterday’s Buyers?
Understand the next generation’s needs and longings for home Back in 1992, my husband and I carved out a 2 acre lot from 20 acres of woodland in Lancaster County, PA, home of the Amish, and built a custom home in the country. We’ve been here ever since, as our sons grew […]
Do the Millionaires Still Live Next Door or Have They Moved? Luxury Marketers Need to Know, says Pam Danziger of Unity Marketing
A new white paper published jointly by Unity Marketing and American Affluence Research Center reveals the demographics of millionaires and debunks 10 myths that impede marketing luxury to this HNW and UHNW affluent consumer segment. February 05, 2015 — Luxury marketers have already met the HENRYs — High Earners Not Rich Yet with incomes $100k-$249.9k — […]