Pamela Danziger, author and market researcher who studies the world’s most powerful consumers — the American Affluent — will present at BERNINA University in Chicago June 30-July 1. In a talk custom-tailored to the BERNINA dealers’ needs, entitled How to Make Your Sewing Store POP!, she will cut the pattern for extraordinary retail success.

A shop that POPs! is one that creates an extraordinary customer experience that includes not just extraordinary products, like BERNINA sewing machines, but extraordinary displays that attract customer curiosity, in-store service that builds customer involvement and prices that offer the greatest value to the customer. Shops that POP! understand that in today’s environment retail success is less about WHAT you sell, and more about HOW you sell it.

In this talk Danziger, will explore the special relationship that BERNINA dealers must cultivate with the sewing hobbyists and enthusiasts in their community. Drawing insights from truly exceptional BERNINA dealers that POP!, she will share the secrets of their success along with other strategies from other types of retailers that have found extraordinary retail success explained in her new book, Shops that POP!, written about and for specialty independent retailers, like you.

In addition, Danziger will join internet-marketing expert, Diana Ratliff, in a joint session entitled How To Stitch New Customers into the Fabric of Your Store, focused on new customer acquisition strategies, including but not limited to internet strategies.