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At a recent conference I ran into a colleague and friend who comes from the retailing side of the luxury market. As most conversations these days turn to this crazy election, my friend casually mentioned from a 20+ year perspective that presidential election years are tough for luxury retailers. This was followed closely by Bain […]
The first week of May is recognized as National Small Business Week to celebrate the contribution of the nation’s 28 million small businesses. Small specialty retailers make up a preponderance of businesses recognized during this national week of celebration and recognition. But other than providing a poster to announce the week in retailers’ windows, the […]
At the recent Boomer Business Summit in Washington, DC, I shared the podium with Steve Parker, SVP Marketing, firstSTREET, a direct-marketing company targeting “Boomers & beyond” with “solutions to aging related problems.” We spoke at a session entitled a Broad View of Trends in Commerce: Who, Why and How They Will Buy, and delivered the […]
Small is the next big story in retail—small as in independently owned businesses, according to researcher and retail analyst, Pamela N. Danziger of Unity Marketing, In a just-released book, she predicts that these small businesses will be in the retail “sweet spot” for the next decade, fueled by the desire of the highest-spending customers for new […]
Past history has shown that in the spring, sales of our Christmas Decorations Market Report spikes. Obviously it’s the time when marketers and retailers develop their marketing plans for the upcoming holiday season. Indeed, we’ve recently delivered the new market report to a number of subscribers. And here is what one subscriber had to say […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam