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Early results are in: Black Friday was a wash out! Research firm ShopperTrak reports that retail sales were down 10% this past “Black Friday.” Some pundits blame the Friday downturn on sales shifting to Thanksgiving, but ShopperTrak says sales were down then too and by the same percentage. Retailers’ remaining hope is that internet sales […]
Every Report Can Be a Presentation Have you ever bought a research report, then faced the daunting challenge of pulling out the most important data for your business and make it actionable? Then there’s the added challenge of having to summarize it to share the information with your team? It’s a challenge indeed. Every […]
Founded in 1999, Blue Nile set out to disrupt the way people buy diamonds, with a special focus on the engagement ring bridal market, skimming the cream off of traditional jewelry stores’ business. The idea of selling engagement rings online grew directly from founder Mark Vadon’s personal experience trying to buy an engagement ring. After […]
Williams-Sonoma Inc. just released its corporate quarterlies. The company reports that its third-quarter revenues rose 7.8% and profits were up 8.6%. But not all of the Williams-Sonoma brands could boast such great news. The luxury-leaning Williams-Sonoma flagship brand was up a measly 1.2%, while mass-market targeted Pottery Barn eked out 2% growth. West Elm, its […]
Luxury spending up modestly, affluent consumer confidence builds strongly There is good news and even better news for marketers aiming at the highest potential affluent customers in Unity Marketing’s most recent affluent attitude and purchase behavior survey. The good news is that affluents increased their average three-month spending on high-end or luxury goods and services […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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