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Sustainable fashion has primarily been relegated to niche fashion brands and to narrow product categories within the industry. It has yet to be adopted widely by the mainstream and across the full product spectrum. That surely will change and change fast as Adidas steps out with a bold new initiative to do away with all […]
Retail is at a tipping point. Don’t be deceived by “fake news” that retail is thriving. Rather, it is undergoing massive restructuring and many retailers and brands are being swept under by the changes. While it’s true that retail sales grew 2.9% during the first half of 2019 — 3.5% including motor vehicles and gas […]
Luxury home owners are a discerning bunch. They expect the highest quality performance in the home brands they buy. Not only that, but they also demand a refined level of style. And importantly for brands and retailers, they are more than willing to pay a premium for brands that meet their heightened expectations. After 18 […]
Luxury brands are caught between a rock and a hard place. They keep trying to up their prices by elevating their luxury value proposition, but the foundation on which they are trying to build that perception is shifting out from under them as consumer’s idea of luxury and theirs no longer align. Quite simply, luxury […]
In survey after survey that Unity Marketing conducts with brands and retailers, word-of-mouth marketing inevitably rises to the top as both their most used and most effective marketing medium. Word-of-mouth has credibility unmatched by any other. Unlike paid advertising and marketing messages pushed out by brands and retailers, word-of-mouth communicates authentic news that the one […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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