Introducing the Millennial High-Earners-Not-Rich-Yet consumers with more money now and even more to come later Called “groundbreaking” and “well written, organized and presented” by Midwest Book Review, Pamela N. Danziger’s latest book, Meet the HENRYs: The Millennials that Matter Most for Luxury Brands, is about the next-generation consumers that every brand manager, marketer and retail executive needs to […]
Archive | January, 2019
4 Global Luxury Trends Creating Turmoil for Brands
If you want to know what’s ahead for the luxury market, look no further than Paris, France. In 2017 real-estate research firm Savills named Paris the capital of luxury retail after it experienced the most luxury retail store openings in the world. But look at Paris today. It is a battleground with yellow-vested protestors in the streets. […]
6 Global Consumer Trends for 2019 and Brands Out in Front of Them
This will be the year that consumers seek to find balance in a world that is rapidly tilting out of control, according to a new study by global ethnographical market research firm Canvas8. “People are seeking equilibrium in all aspects of their lives – between humans and technology, brand and personal, global and local ,” Jo Allison, […]
Fashion Forecast: 4 Strategies to Get Ahead in 2019
Strong growth in the global fashion market is predicted for 2019 by McKinsey and Company. It forecasts growth between 3.5% and 4.5%, slightly below 2018 levels, which are expected to range between 4% to 5% for the $2.5 trillion global fashion industry in 2017. This forecast is based upon a survey of 300 fashion industry […]
State of Luxury 2019: Prosperous year ahead, but dark clouds on horizon
This third annual State of Luxury report by Luxury Daily and Unity Marketing reveals:Trends measuring the pulse of the luxury business from three years of consecutive surveys among ~600 luxury insiders from the luxury goods, services/experiences sectors and companies that provide advertising, marketing, consulting and other support services to luxury companiesHow insiders feel about the state of the luxury market in […]